EDIT Crashes Time’s Biggest Party

When the world’s watch fans gather, we don’t wait for an invite. We show up.Ready to shake things up. This Dubai Watch Week, EDIT by Ahmed Seddiqi steps into the spotlight with brands that speak our language: confidence, craft, and a little rebellion.

Five Days. Infinite Vibes.

Expect the unexpected across all five days of us crashing the party. We’re turning heads and owning every moment with a mix of flair and fearless style.

Think big green signs that make their own entrance, oversized stunts that stop people mid-scroll, and spontaneous moments that bring the EDIT energy to life. Some days we’ll pop up in style, others we’ll go silent, just long enough to make the comeback unmissable.

By the end of the week, there’ll be stories, surprises, and prizes worth the chase. Let’s just say you’ll know when EDIT’s around.

Five Days. Infinite Vibes.

Alongside the buzz, there is a line-up of brands in EDIT’s portfolio that celebrate the artistry and innovation shaping contemporary watch culture. From Oris’ pioneering spirit and Frederique Constant’s refined precision to Louis Erard’s design-led creativity and Doxa’s enduring connection to the sea, each brand captures a distinct expression of modern craftsmanship.

Together, they mirror the same energy we’re bringing to the event: confident, forward-thinking, and impossible to ignore.

So, if you’re looking for quiet, you might want to look somewhere else.

It’s time to crash the conversation. Catch EDIT by Ahmed Seddiqi at Dubai Watch Week and discover what happens when style and attitude collide. See you at Dubai Mall, Burj Park. We’ll be the ones making noise.

More Editorials