About Us

EDIT by Ahmed Seddiqi EDIT by Ahmed Seddiqi


EDIT by Ahmed Seddiqi showcases a dynamic curation of lifestyle watches and accessories for every occasion. The new concept is the ultimate destination to find on-trend options for your perfect timepiece or accessory. With a portfolio encompassing over 20 brands, we offer the latest trends and a diverse array of styles catering to the modern consumer.

Building on the legacy of Ahmed Seddiqi & Sons, our industry-leading knowledge, and understanding of the market, forms the backbone of our expertise. Committed to igniting our customer’s passion by curating inspired edits, EDIT by Ahmed Seddiqi will feature an elevated offering that will cater to a new market, deliver on-trend styles, and endeavor to provide an exceptional retail experience.


Regardless of their individual preferences, our customers share things in common:

  • A dynamic and diverse lifestyle
  • A desire to always be true to themselves, in everything they do
  • They are trendy and constantly on the go, adapting their style day-to-day. They strive to stay true to who they are and what they’re looking for.
  • With the wide variety of options we offer, EDIT by Ahmed Seddiqi offers an effortless and seamless experience to find their perfect timepiece or accessory