ABOUT US

ABOUT US

EDIT BY AHMED SEDDIQI

Is your go-to for lifestyle watches and jewellery. With over 20 brands like West End,
GUESS, Movado, and Emporio Armani, we mix iconic and trendy designs.

Express your style with EDIT by Ahmed Seddiqi, online or at our stores in
Dubai, Abu Dhabi, Sharjah, and Fujairah.

Is your go-to for lifestyle watches and jewellery. With over 20 brands like West End,
GUESS, Movado, and Emporio Armani, we mix iconic and trendy designs.

Express your style with EDIT by Ahmed Seddiqi, online or at our stores in
Dubai, Abu Dhabi, Sharjah, and Fujairah.

Start with
Style

EDIT by Ahmed Seddiqi brings a bold, modern perspective to the world of watches and jewellery—powered by the legacy of Ahmed Seddiqi.

With decades of industry knowledge behind us, we’re here to offer more than just what’s trending. We’re here to guide, inspire, and help you find pieces that reflect your style, your story, and your moment.

What's in
Your EDIT?

From contemporary classics to bold statement makers, our collection features 20+ brands including West End, Movado, GUESS, and Emporio Armani.

Whether you're gifting, upgrading your look, or just exploring, we’re here to help you find a piece that fits your world.

Style Advice,
No Pressure

Our in-store advisors and online support team know their stuff— and they know style.

Expect honest, personalised recommendations to help you make the perfect choice, no matter your budget or taste.

WHERE TO FIND US

Drop into one of our EDIT boutiques across Dubai, Abu Dhabi, Sharjah, and Fujairah—
or shop online with fast delivery across the UAE. Whether you’re browsing in person
or scrolling from your sofa, the experience is always curated, easy, and efficient.