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Terms & Conditions
EDIT By Ahmed Seddiqi is operated by Ahmed Seddiqi & Sons LLC, a company incorporated under the laws of the United Arab Emirates with registered office at P.O Box 2123 (together “Seddiqi”, “we", or “us") in the United Arab Emirates.
EDIT by Ahmed Seddiqi is a curation of the perfect selection of lifestyle watches and accessories both in stores and our website www.byedit.com (the "Website") (together the “Services”).
We take your privacy seriously and are committed to safeguarding your personal information at Seddiqi. We value you and respect your privacy and are committed to protecting it through our compliance with this Notice.
This Privacy Notice (“Privacy Notice” or “Notice”) covers the data that Seddiqi may collect or receive from you to provide or facilitate provision of the Services to you. This Notice outlines what our purpose and practices are for collecting, processing, using, maintaining, retaining, protecting, and disclosing your personal information.
2 What Information do we collect about you?
We primarily collect personal information with your permission, or to process your requests, such as registering your enquiries, processing your payments, issuing invoices, or any other activities necessary to supply you with the Services. We only collect the minimum amount of information required to conduct operational activities, process your requests, and manage our relationship with you. The personal information we collect may include:
Sensitive personal data we collect may include:
Family information: if you provide information regarding your family, we may process such information to effectively manage your customer account with us.
If you are a representative of any of our partner brands, we may collect and process minimal personal information about you, which may include:
3 What are the sources of your personal information?
The sources of your personal information may include without limitation the following:
This Notice does not apply to the following information collected:
4 Why do we collect andhow do we use your personal information?
For Our Customers and Prospects:
We collect and process personal information for several legitimate purposes, including providing and improving the Services, registering enquiries, for processing payments, generating invoices, AML compliance checks, processing VAT refund, and managing our relationship with you:
Your personal information may be collected and processed to register and create a customer account for you when you make your first purchase to enable us serve you better or when you show interest in our products. We will collect and process your personal information based on contractual necessity.
We may use your personal information to perform essential business operations including the following:
We may process minimal personal information (such as name, email address, family information) to send you personalized gifts to celebrate your special occasions (such as birthdays and wedding anniversaries). We process personal data based on our legitimate interests to improve our relationship with you.
We may also process your personal information (such as name and contact information) to invite you for events organized by us or any of our affiliates and business partners. We process your personal information based on our legitimate interests to improve our relationship with you.
We would need to collect and use your personal information (such as name, e-mail address, phone number, and details of your complaint/enquiry) to respond to complaints, queries, and enquiries we receive from you. Additionally, when you call our customer experience team, we may maintain a record of the communication, including call recordings, in pursuit of our legitimate interests to monitor and improve the quality of our support services to you.
We may collect and use personal information (such as name, email address, phone number) to register you for raffle draws or provide special discounts/promotions (as applicable) to you based on our legitimate business interests to enhance customer experience.
If you request watch and jewelry repair services provided through our affiliate business, Swiss Watch Services (SWS), we may collect and share certain personal information (such as name, email address, phone number) with SWS to facilitate provision of the repair services. We collect and process this information to fulfill our contractual obligation to provide the repair service to you.
If you make any special requests regarding the Services, we may process your personal data to determine your eligibility, obtain special approvals, manage the request, and provide you with a response on the request. We process this information based on your consent.
We may occasionally send you marketing communications regarding products you have shown interest in, or other similar products based on our legitimate business interests. You may choose to “Opt-out” from receiving these communications at any time by following the instructions provided in “How to Opt-out?” section.
We may need to process your personal information obtained through any system operated for security, safety, and access management (CCTV, access control), visitor and contractor management when you visit any of our stores, office locations, or facilities. Security records may include ID copies for visitor and contractor management, access logs, image, video, audio, license plates, etc. from any of the security systems operated in our stores or office locations. We collect and process such information pursuant to our legal obligation to maintain security, ensure public safety, and to ensure compliance with local laws and regulations.
We may need to process and retain your personal information to comply with legal or regulatory requirements to which we are subject. This may include sharing your personal information with relevant government authorities as may be required. We may also process your personal information where it is necessary for the purpose of exercising and defending legal claims.
We understand that you may not want us to contact you with any offers, promotions or details of our products and services. In the event you opt-out, we may be required to maintain information such as name, email ID/contact number and the subscription(s) that you have opted out of to ensure compliance with your requests. Also, in the future, if you wish to hear from us, you may at any time, contact us to opt-in and we would be happy to keep you posted about events, offers, promotions, and/ or details of our products and services that we believe you may be interested in.
For our Partner Brands:
We may collect and process certain personal information (e.g., name, contact information) of representatives of our partner brands for the following purposes:
We may collect minimal personal information (such as name and email) about brand representatives to conclude onboarding of our partner brands. We collect and process personal information for this purpose based on contractual necessity.
We may process personal information of our brand representatives in order to effectively manage our relationship with the brand, specifically for the following purposes:
5 How to opt out?
6 Who might we share this information with?
We may disclose personal information that we collect, or you provide as described in this Privacy Notice:
7 Data Storage
Personal information we collect may be transferred to, stored, and processed in UAE where one or more of the members of Seddiqi are located or maintain facilities. We will continue to protect the personal information we transfer in accordance with this Privacy Notice. We will take all steps that are reasonably necessary to ensure that your personal information is treated securely and in accordance with this Privacy Notice and applicable data protection laws. We carry out such transfers to facilitate the provision of the Services and in pursuit of our legitimate business interests to serve you better. We have implemented adequate safeguards to protect and secure the information involved in such transfers. Where we transfer personal information outside of the UAE Mainland, ADGM, or DIFC, we either transfer personal information to countries/ territories that provide an adequate level of protection (as determined by the relevant authorities) or we have appropriate safeguards in place. Appropriate safeguards to cover these transfers are in the form of standard contractual/data protection clauses as adopted by the relevant data protection authorities. If you would like more information on protection measures and transfer mechanisms, please contact us using the details provided in Section - ‘How do you contact us?’.
8 International Transfers
9 Data Retention
Personal data is not kept any longer than is required for the legitimate purposes of the processing or to comply with applicable law. As we collect personal data for different purposes, there is not a single retention period for all personal data. We will only keep your personal information for as long as is reasonably necessary, taking into consideration our need to answer queries or resolve problems, any other purpose outlined above, or to comply with legal requirements under applicable law(s). This means that we may retain your personal information for a reasonable period, for example, till the termination/expiration of your relationship with us. CCTV footage is held for a period of 31 days before being deleted unless legitimate access is required (for example by the police). In certain cases, we may retain your personal information for a longer period where extended retention periods are required by law or regulation and to establish, exercise or defend our legal rights. For more information on where and how long your personal information is stored, and for more information on your rights of erasure and portability, please contact us using the details provided in Section - ‘How do you contact us?’.
10 Data Security
The security of your personal information is an important concern to us. We provide the utmost care in secure transmission of your personal information from your computer and other electronic devices to our servers. We use industry security standards to safeguard the confidentiality of your information and to make sure that your personal information is secure with us.
We have implemented and maintained appropriate technical and organizational security measures, policies, and procedures to protect your personal information from accidental loss, unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind a secure network. All payment transactions are encrypted. Examples of measures we take include:
11 What are your rights?
Varying on the jurisdiction, certain privacy laws allow you to exercise rights that have been provisioned to the residents of such jurisdiction to provide control over your information. If you wish to exercise any of the rights provisioned to you (noted below), we may ask you for additional information to confirm your identity for security purposes, before disclosing personal information to you. In the event we require additional time due to the complexity of the request, we shall promptly inform you of the same. We reserve the right to charge a fee, where permitted by law, for example, if your request is found to be manifestly unfounded or excessive.
If you would like to execute the below rights, you may send a request to us at Privacy@byedit.com. We shall aim to comply with all requests within a reasonable time in line with applicable laws. We may not always be able to fully address your request, for example,
Section below, provides the data privacy rights you have towards your personal information:
You have the right to obtain confirmation as to whether we process personal information about you, receive a copy of your personal information held by us, and obtain certain other information about how and why we process your personal information (like the information provided in this Privacy Notice).
You have the right to request your personal information to be amended or corrected where it is inaccurate (for example, if you change your name or address) and to have incomplete personal information completed.
You have the right to restrict our processing of your personal information in the following cases:
We can continue to use your personal information following a request for restriction, where:
You have the right to obtain deletion of your personal information in the following cases:
We are not required to comply with your request to erase personal information if the processing of your personal information is necessary:
You have the right to object to our processing of your personal information if our lawful basis for processing is that the processing is necessary for a legitimate interest pursued by us, and our processing for direct marketing purposes.
You have the right to receive your personal information provided to us and have the right to send the data to another organization (or ask us to do so if technically feasible) where our lawful basis for processing the personal information is consent or necessity for the performance of our contract with you and the processing is carried out by automated means.
Where we process personal information based on your consent, you have a right to withdraw consent at any time. You can withdraw your consent by following the instructions provided in “How to Opt-out” section.
You have the right to lodge a complaint with the local data protection authority in your country or residence in which an alleged infringement of data protection law has occurred.
We sincerely hope that you will never need to, but you may, at any time, discuss your concerns with us by contacting us in one of the ways mentioned in Section 13 - ‘How do you contact us?’. We will closely review and ensure timely response to any complaints we receive.
12 Children’s Privacy
We do not knowingly solicit or collect personal information from children under the age of 18 without prior verifiable parental consent. If we learn that a child under the age of 18 has submitted personal information without parental consent, then we will take all reasonable measures to delete such information from our databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any data, we have collected from children under 18, you may contact us by emailing us at Privacy@byedit.com.
13 Updates on Notice
This Notice may change from time to time. Your continued use of the Services and our platforms after we make changes is deemed to be acceptance of those changes; please check this notice periodically for updates.
14 How do you contact us?
In case of any queries related to this Notice, you can contact our Data Privacy Office, email us at Privacy@byedit.com
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