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The summer schedule is about to get loud.
Screens are being claimed and the group chats are already doing too much.
This EDIT is for the build-up and the first rush. The pieces that show up before the games begin, then stay on when the energy kicks in.
Because getting ready is part of the ritual.
And the wrist deserves a starting role.
Start with the pieces that know how to show up early.
The GUESS Men Phoenix Automatic Watch 42mm brings a full blue-on-blue moment with a rectangular polycarbonate case, silicone strap, and automatic movement. Sporty and very much not here to fade into the background.
The GUESS Women Victoria Quartz Watch 36mm keeps things cleaner with a silver case and blue silicone strap. Easy on the wrist and ready for plans that start with “let’s just watch one”.
The GUESS men’s bracelet brings the accessory move into play with blue woven leather and a silver clasp. Not a watch, still absolutely part of the line-up.
These are the first picks.
And they understood the assignment.
This is where the mood starts moving.
The Emporio Armani Men Racer Chronograph Watch 42mm brings pace with a green leather strap, silver case, and chronograph movement. It looks like it has plans after the plans.
The Michael Kors Women Billie Quartz Watch 26mm goes smaller, but keeps the wrist fully in the moment. With an emerald green dial and silver-tone stainless steel finish, it adds polish without turning the volume down.
The Gc Women Bolt Lady Quartz Watch 34mm brings two-tone energy with a beige dial and stainless steel case. A little sporty, and very comfortable being noticed.
The build-up had its moment.
Now the energy needs a watch.
EDIT HAS GAME, because the right piece changes how the moment feels.
This summer, start with pieces made for the first rush.
Discover the Summer Campaign in-store or online at EDIT by Ahmed Seddiqi.
Browse a variety of the latest lifestyle watches and accessories and let us take care of your first purchase: 15% is on us when you subscribe.
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Join us in-store, to experience our latest collections and your chance to win free vouchers: EDIT Dubai Hills Mall | 29th January | 8–11p.m