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West End Watch Co.

West End Watch Co. is a Swiss‑made heritage brand with deep roots across India and the Middle East, trusted since 1886 for its classic designs and dependable everyday timekeeping. Celebrated for models that travelled trade routes and frontier landscapes, each west end watch carries a legacy of cultural connection and timeless Swiss charm

With 20 million watches sold in 140 years of uninterrupted activity, West End is one of the most highly esteemed Swiss watch brand names in the world.

Take a look at our popular West End watches

Featured Product

  • Elegant West End silver watch featuring a round face, side angle view, set on white surface showcasing detailed design elements.

    Men the Classics Automatic Perpetual Watch 41mm with Silver Strap

    Swiss made
    WEST END

    Men the Classics Automatic Perpetual Watch 41mm with...
    Men the Classics Automatic Per...

    41mm

    AED 2,900
    AED 2,900 AED 2,900
  • Men The Classics 41mm Light Green Brushed Dial

    Men The Classics 41mm Light Green Brushed Dial

    Swiss made
    WEST END

    Men The Classics 41mm Light Green Brushed Dial
    Men The Classics 41mm Light Gr...

    41mm

    AED 3,400
    AED 3,400 AED 3,400
  • Men The Classics 41mm Light Blue Brushed Dial

    Men The Classics 41mm Light Blue Brushed Dial

    Swiss made
    WEST END

    Men The Classics 41mm Light Blue Brushed Dial
    Men The Classics 41mm Light Bl...

    41mm

    AED 3,400
    AED 3,400 AED 3,400
  • West End silver watch with classic timepiece design, featuring a sleek round face and leather strap, displayed at a 45-degree angle

    Men the Classics Automatic Watch 41mm with Silver Strap & Green Dial

    Swiss made
    WEST END

    Men the Classics Automatic Watch 41mm with Silver St...
    Men the Classics Automatic Wat...

    41mm

    AED 2,900
    AED 2,900 AED 2,900
  • West End Watch in historical color, frontal view displaying intricate dial design, vintage beige leather strap, and sleek casing.

    Men Historical Automatic Watch 39 mm

    Swiss made
    WEST END

    Men Historical Automatic Watch 39 mm
    Men Historical Automatic Watch...

    39mm

    AED 3,500
    AED 3,500 AED 3,500
  • West End Regulator watch in white, showcasing elegant details; image captured from a front angle highlighting its classic design.

    Men Regulator 42mm Automatic

    Swiss made
    WEST END

    Men Regulator 42mm Automatic
    Men Regulator 42mm Automatic

    42mm

    AED 6,000
    AED 6,000 AED 6,000
  • West End sleek black watch with a sophisticated design, showcasing a gold-tone bezel and elegant strap, angled from the front.

    Men Moby-Dick 42mm Automatic

    Swiss made
    WEST END

    Men Moby-Dick 42mm Automatic
    Men Moby-Dick 42mm Automatic

    42mm

    AED 7,200
    AED 7,200 AED 7,200
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West End automatic watch with Arabic numerals and stainless steel bracelet, worn on wrist
It's time to treat those you love with an iconic watch from West End

Stand out this season

  • Women The Classics 32mm Rhodium Open Heart Dial

    Women The Classics 32mm Rhodium Open Heart Dial

    Swiss made
    WEST END

    Women The Classics 32mm Rhodium Open Heart Dial
    Women The Classics 32mm Rhodiu...

    32mm

    AED 3,950
    AED 3,950 AED 3,950
  • West End silver watch, front view; sleek design with metallic elegance; premium craftsmanship; sophisticated timepiece.

    Men the Classics Automatic Watch 41mm with Silver Strap & Grey Dial

    Swiss made
    WEST END

    Men the Classics Automatic Watch 41mm with Silver St...
    Men the Classics Automatic Wat...

    41mm

    AED 3,400
    AED 3,400 AED 3,400
  • West End silver watch showcasing intricate design; side angle captures sleek stainless steel bracelet and refined face details.

    Men the Classics Automatic Watch 41mm with Silver Strap & Maroon Dial

    Swiss made
    WEST END

    Men the Classics Automatic Watch 41mm with Silver St...
    Men the Classics Automatic Wat...

    41mm

    AED 3,400
    AED 3,400 AED 3,400
  • Men The Classics 41mm Green Hindi Dial

    Men The Classics 41mm Green Hindi Dial

    Swiss made
    WEST END

    Men The Classics 41mm Green Hindi Dial
    Men The Classics 41mm Green Hi...

    41mm

    AED 3,400
    AED 3,400 AED 3,400
  • West End The Classics watch in white, showcasing a stylish round dial, elegant hands, and case from a frontal angle.

    Men The Classics Automatic Watch 41mm

    Swiss made
    WEST END

    Men The Classics Automatic Watch 41mm
    Men The Classics Automatic Wat...

    41mm

    AED 3,400
    AED 3,400 AED 3,400
  • Men The Classics 41mm Light Blue Brushed Dial

    Men The Classics 41mm Light Blue Brushed Dial

    Swiss made
    WEST END

    Men The Classics 41mm Light Blue Brushed Dial
    Men The Classics 41mm Light Bl...

    41mm

    AED 3,400
    AED 3,400 AED 3,400
  • West End automatic watch featuring a refined black and silver design, displayed at a slight angle to showcase its intricate face.

    Men The Classics Automatic Watch 41mm

    Swiss made
    WEST END

    Men The Classics Automatic Watch 41mm
    Men The Classics Automatic Wat...

    41mm

    AED 3,400
    AED 3,400 AED 3,400
  • Silver West End watch with round dial, elegant design, side angle view showing intricate strap detail and craftsmanship.

    Men Sowar 2000 39mm Automatic

    Swiss made
    WEST END

    Men Sowar 2000 39mm Automatic
    Men Sowar 2000 39mm Automatic

    39mm

    AED 3,400
    AED 3,400 AED 3,400
It's time to treat those you love with an iconic watch from West End

More Product

  • Men The Classic 41mm Automatic

    Men The Classic 41mm Automatic

    Swiss made
    WEST END

    Men The Classic 41mm Automatic
    Men The Classic 41mm Automatic

    41mm

    AED 3,400
    AED 3,400 AED 3,400
  • Elegant West End silver watch with a sleek stainless steel bracelet, captured at a three-quarter angle, showcasing timeless design.

    Men the Classics Automatic Watch 41mm with Silver Strap & Arabic Numerals

    Swiss made
    WEST END

    Men the Classics Automatic Watch 41mm with Silver St...
    Men the Classics Automatic Wat...

    41mm

    AED 3,400
    AED 3,400 AED 3,400
  • West End silver and pink watch, side angle view, showcasing elegant design, detailed dials, and sleek straps in a captivating fashion.

    Women's the Classics Automatic Watch 32.5mm with Silver Strap & Pink Dial

    Swiss made
    WEST END

    Women's the Classics Automatic Watch 32.5mm with...
    Women's the Classics Autom...

    32.5mm

    AED 3,400
    AED 3,400 AED 3,400
  • Elegant West End watch with an onyx black face and stainless steel bracelet, showcasing a side angle for a sophisticated look.

    Men The Classics 37mm Automatic

    Swiss made
    WEST END

    Men The Classics 37mm Automatic
    Men The Classics 37mm Automatic

    37mm

    AED 3,800
    AED 3,800 AED 3,800
  • Men The Classics 41mm Light Blue Brushed Dial

    Men The Classics 41mm Light Blue Brushed Dial

    Swiss made
    WEST END

    Men The Classics 41mm Light Blue Brushed Dial
    Men The Classics 41mm Light Bl...

    41mm

    AED 3,400
    AED 3,400 AED 3,400
  • Men The Classics 41mm Light Green Brushed Dial

    Men The Classics 41mm Light Green Brushed Dial

    Swiss made
    WEST END

    Men The Classics 41mm Light Green Brushed Dial
    Men The Classics 41mm Light Gr...

    41mm

    AED 3,400
    AED 3,400 AED 3,400
  • West End watch with elegant design, black dial, and silver strap, viewed from a front angle, showcasing timeless craftsmanship.

    Women The Classics 37mm Automatic

    Swiss made
    WEST END

    Women The Classics 37mm Automatic
    Women The Classics 37mm Automatic

    37mm

    AED 3,400
    AED 3,400 AED 3,400
  • Men The Classics 41mm Automatic Green Onyx

    Men The Classics 41mm Automatic Green Onyx

    Swiss made
    WEST END

    Men The Classics 41mm Automatic Green Onyx
    Men The Classics 41mm Automati...

    41mm

    AED 3,900
    AED 3,900 AED 3,900
  • West End watch in green and black, front angle view showcasing distinct craftsmanship and sleek design for watch enthusiasts.

    Men Impermeable Automatic Watch 42mm with Silver Strap & 2-Tone Green & Black Case Color

    Swiss made
    WEST END

    Men Impermeable Automatic Watch 42mm with Silver Str...
    Men Impermeable Automatic Watc...

    42mm

    AED 3,200
    AED 3,200 AED 3,200
west end watch with turquoise dial and stainless steel bracelet

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  • West End watch in None color, showcasing a sleek design from a top angle, highlighting its elegant strap and round dial.

    Unisex The Classics Automatic Watch 37Mm

    Swiss made
    WEST END

    Unisex The Classics Automatic Watch 37Mm
    Unisex The Classics Automatic ...

    37mm

    26.5mm

    AED 2,950
    AED 2,950 AED 2,950
  • Elegant West End watch in silver tone, showcasing a sleek design with a round face, displayed at a slight angle.

    Men Impermeable Automatic Watch 42Mm

    Swiss made
    WEST END

    Men Impermeable Automatic Watch 42Mm
    Men Impermeable Automatic Watc...

    42mm

    AED 3,200
    AED 3,200 AED 3,200
  • West End white watch elegantly displayed at a classic vertical angle, showcasing its minimalist and sleek design

    Men Moby-Dick 42mm Automatic

    Swiss made
    WEST END

    Men Moby-Dick 42mm Automatic
    Men Moby-Dick 42mm Automatic

    42mm

    AED 7,200
    AED 7,200 AED 7,200
  • West End classic watch in None color, featuring stainless steel case, bracelet, and gold bezel, showcased at a side angle.

    Women The Classics Automatic Watch 37Mm

    Swiss made
    WEST END

    Women The Classics Automatic Watch 37Mm
    Women The Classics Automatic W...

    37mm

    AED 12,100
    AED 12,100 AED 12,100
  • Captivating West End green watch, angled front view showcasing elegant design, sleek bracelet, and classic face.

    Women's the Classics Automatic Watch 32.5mm with Silver Strap & Green Dial

    Swiss made
    WEST END

    Women's the Classics Automatic Watch 32.5mm with...
    Women's the Classics Autom...

    32.5mm

    AED 3,400
    AED 3,400 AED 3,400
  • West End Regulator watch in white, showcasing elegant details; image captured from a front angle highlighting its classic design.

    Men Regulator 42mm Automatic

    Swiss made
    WEST END

    Men Regulator 42mm Automatic
    Men Regulator 42mm Automatic

    42mm

    AED 6,000
    AED 6,000 AED 6,000
  • Women The Classics 37mm Diamond

    Women The Classics 37mm Diamond

    Swiss made
    WEST END

    Women The Classics 37mm Diamond
    Women The Classics 37mm Diamond

    37mm

    AED 14,000
    AED 14,000 AED 14,000
  • West End blue watch with sleek round face, silver accents, and leather strap, angled slightly left for a classic, stylish view.

    Men Impermeable Automatic Watch 42mm with Silver Strap & Blue Dial

    Swiss made
    WEST END

    Men Impermeable Automatic Watch 42mm with Silver Str...
    Men Impermeable Automatic Watc...

    42mm

    AED 3,200
    AED 3,200 AED 3,200
  • West End watch with a sleek design in none color, elegantly angled showcasing its refined craftsmanship against a blurred background.

    Men Sowar 2000 39mm Automatic

    Swiss made
    WEST END

    Men Sowar 2000 39mm Automatic
    Men Sowar 2000 39mm Automatic

    39mm

    AED 3,400
    AED 3,400 AED 3,400
  • West End elegant watch by angle view, striking Telegraph color, silver casing, black leather strap, detailed dial design.

    Men The Telegraph Automatic Watch 42Mm

    Swiss made
    WEST END

    Men The Telegraph Automatic Watch 42Mm
    Men The Telegraph Automatic Wa...

    42mm

    AED 4,000
    AED 4,000 AED 4,000
  • West End watch in silver with a round face, leather strap, and classic Roman numerals; top left angle showcasing its elegance.

    Men Regulator Automatic Watch 42Mm

    Swiss made
    WEST END

    Men Regulator Automatic Watch 42Mm
    Men Regulator Automatic Watch ...

    42mm

    AED 6,000
    AED 6,000 AED 6,000
  • Men Sowar 1916 Automatic Watch 39Mm

    Men Sowar 1916 Automatic Watch 39Mm

    Swiss made
    WEST END

    Men Sowar 1916 Automatic Watch 39Mm
    Men Sowar 1916 Automatic Watch...

    39mm

    AED 4,200
    AED 4,200 AED 4,200
  • West End automatic watch in a single vibrant color; elegantly displayed at a 45-degree angle, showcasing fine craftsmanship.

    Men Regulator Automatic Watch 42Mm

    Swiss made
    WEST END

    Men Regulator Automatic Watch 42Mm
    Men Regulator Automatic Watch ...

    42mm

    AED 6,000
    AED 6,000 AED 6,000
  • West End silver watch with elegant silver dial and bracelet, viewed from front angle, capturing luxury timepiece details.

    Men the Classics Automatic Watch 41mm with Silver Strap

    Swiss made
    WEST END

    Men the Classics Automatic Watch 41mm with Silver Strap
    Men the Classics Automatic Wat...

    41mm

    AED 2,900
    AED 2,900 AED 2,900
  • West End silver watch with vibrant yellow dial, front angle; sleek design captures timeless elegance and modern style.

    Men the Classics Automatic Watch 37mm with Silver Strap & Yellow Dial

    Swiss made
    WEST END

    Men the Classics Automatic Watch 37mm with Silver St...
    Men the Classics Automatic Wat...

    37mm

    AED 2,800
    AED 2,800 AED 2,800
  • West End silver watch, front view; elegant timepiece with detailed dial and sleek strap, showcasing precision craftsmanship.

    Men the Classics Automatic Watch 41mm with Silver Strap & Dial with Crystals

    Swiss made
    WEST END

    Men the Classics Automatic Watch 41mm with Silver St...
    Men the Classics Automatic Wat...

    41mm

    AED 2,900
    AED 2,900 AED 2,900
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