EDIT X DWW

RESIGTER NOW

PARTICIPATING BRANDS

The watches from EDIT by Ahmed Seddiqi’s portfolio at Dubai Watch Week are brands that challenge convention while celebrating craft.

From Oris, known for its pioneering independence and Frederique Constant, defined by accessible Swiss precision, to Louis Erard’s design-driven storytelling and Doxa’s deep-rooted connection to the sea. Each name reflects a shared belief in doing things differently.

The watches from EDIT by Ahmed Seddiqi’s portfolio at Dubai Watch Week
are brands that challenge convention while celebrating craft.

From Oris, known for its pioneering independence and Frederique Constant,
defined by accessible Swiss precision, to Louis Erard’s design-driven storytelling
and Doxa’s deep-rooted connection to the sea. Each name reflects a shared belief
in doing things differently.

What to Expect

Every day tells a new story, and we’re not here to keep time quietly.

Expect spontaneous moments that blur the line between showcase and spectacle. Daily activations, surprise appearances, and photo-worthy scenes. We’re transforming the traditional watch fair into something immersive, energetic, and alive.

Let the Fun Begin

Catch our roaming activations across the venue, join the daily fun, and be part of the conversation that everyone’s talking about.

Complimentary cotton candy adds a sweet twist, while giveaways and vouchers keep the excitement building right through to the final day.